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Pubblimarket2 presents its new rebranding project for Idealservice

Pubblimarket2 has added an important new project to its portfolio, in which it worked for one of Italy’s biggest suppliers of environmental services and facility management. Idealservice is a cooperative that closed the year 2019 with a profit of more than 2.6 million euro, for which the Udine-based agency came up with a rebranding project officially presented at the annual shareholders’ meeting at the end of June.

“We have helped Idealservice renew its image, a very important step in a new structured communications strategy with which the company wishes to strengthen its identity before its stakeholders and shareholders. The biggest challenge was emphasising the pillars on which the cooperative’s work is based and conveying them in a clear, memorable way to create a distinctive identity for positioning the brand on the market,” comments Filippo Girardi, Pubblimarket2 account supervisor and project coordinator.

The redefinition of the company’s mission, vision and values inspired the creation of a new brand image, restyling of its logo and a new slogan. A heron in flight before a red sun identifies the company and its vision of the future and change, maintaining ties with its history while opening up to new challenges and goals. The logo emphasises the company’s colours, red and blue, accompanied by its new slogan: “people. environment. future”. This clear, high impact statement perfectly sums up the message: human capital, represented by the 3,665 cooperative members and employees who work with Idealservice, is the value inspiring the cooperative, which has always worked to improve the environment in which we live and work, promoting a permanent form of sustainability in the service of future generations.

The new brand image was adapted to suit all the cooperative’s internal and external communication tools, and its use is regulated in a brand manual also developed by Pubblimarket2. The cooperative’s divisions have been redefined, with new symbols and colours identifying the three areas the company works in: environmental services, facility management and waste selection systems.
The agency’s new commitments include planning a new company profile.



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