Photics is a revolutionary leader and pioneer in the world of down jackets. MAMMUT wanted to transfer years of extreme experiences and expeditions into the urban context, to deal with the most hostile conditions that the city also carries. A cutting-edge garment: 100% waterproof, without seams and without any risk of feather loss. It is the first down jacket in the world made with an innovative technology such as the “laser fused”. The Photics collection was launched in winter 2019 with an initial limited edition of 500 pieces including men and women.
Pubblimarket2 also coordinated the production of the photo shooting. 5 shooting days, 3 days in a studio, mainly for product shots and 2 days outdoors; the locations selected were Milan and Cortina where production crew managed to recreate the requested weather conditions.