Photics is a revolutionary leader and pioneer in the world of down jackets. MAMMUT wanted to transfer years of extreme experiences and expeditions into the urban context, to deal with the most hostile conditions that the city also carries. A cutting-edge garment: 100% waterproof, without seams and without any risk of feather loss. It is the first down jacket in the world made with an innovative technology such as the “laser fused”. The Photics collection was launched in winter 2019 with an initial limited edition of 500 pieces including men and women.
"Hot tech for cold and wet days" is the key message of the Photics launch campaign. The creative concept aims to qualify the excellence of Photics which, thanks to evocative images, communicates the technical benefits of an extremely innovative garment.