Integrated Communication Integrated Communication

CMP KNITTED SHOES BROCHURE

The aim of the brochure was to provide the sales network with a presentation of the new collection of knitted footwear. The approach focuses on both emotional and technical content and on the fact that knitwear is part of Cmp’s DNA, a company that can count on a great clothing know-how. Hence the idea of developing knitted shoes by exploiting the experience of expert collaborators to create a collection that focuses on fitness, but also on trekking and trail running. Pubblimarket2 oversaw the creation and creative content of the brochure, realised in three language versions.

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