In a market downswing the Pubblimarket2 group ends 2013 on an upturn.
Pubblimarket2 and Blu Wom close the aggregate balance with a positive result (+4%).
The Pubblimarket2 Group, which numbers Pubblimarket2 and Blu Wom specialising respectively in strategic marketing communication and public relations and press office, showed growth in its 2013 closing balance. Revenues stand at around 1.65 million Euros, recording an increase of 4% and a net profit of 65 thousand Euros. A positive result due to the combination of an increase in turnover and simultaneous reduction in costs by 5% over the previous year.
“With an overall decline on the communication market, which in 2013 reached -13% [Nielsen data nov/13], our group managed to react quite well thanks to ongoing development and also careful and itemised costs management which did not in any way affect the professional service offered to our clients”, said Francesco Sacco, president of the Pubblimarket2 group, who went on to say “together with the skills and experience gained in the area in 25 years’ work, the reasons behind this success must also be put down to the consolidated trust shown by our longstanding clients, some of whom have been with us for much more than 10 years, and to the major international mission which has always been our feature and thanks to which we are able to enter into solid partnerships with foreign firms who see in us a qualified partner for developing their business both in Italy and the rest of the world”.
Clients of the Pubblimarket2 group number several foreign multinationals who account for 35% of the total revenues: the US The North Face, who assigns the agency with management of communication throughout the EMEA, the Hit Group, the main Slovene multinational tourism corporation, the Slovene group Elan, known worldwide through the brands Elan Skis and Elan Yachts, and Austria’s TEAM 7, leader in the industry for furniture and kitchens in solid natural wood. Several Italian organisations rely on the Udine group, including the CAME Group, Fratelli Campagnolo, who chose Pubblimarket2 for repositioning of the brands CMP and Melby, Mazzonetto, Royal Canin, Solar Energy Group, Banca della Marca, TCX, ORO Caffè, Aku and others.
“Our client base embraces different product categories. It is only possible to respond to increasingly variegated needs thanks to major experience and our young team made up of over twenty members, communication professionals undergoing continuing career development”, commented Sacco, who concluded “the forecasts for 2014 remain positive thanks also to new partnerships currently being defined”.