himolla, a leading upholstery manufacturer in Europe, chooses the Pubblimarket2 Group for the positioning and communication project on the Italian market.
Since June 2015, the Pubblimarket2 Group has taken on the role of strategic partner for the communication activities in Italy of himolla, a German company with over 65 years of experience in the production of high quality upholstery and top-of-mind brand in Europe in the reference sector.
Pubblimarket2, an agency specialising in strategic marketing communications, has been tasked with designing the strategy for positioning the brand on the Italian market and creating the communication tools to support the development of the brand in Italy. Blu Wom, an ASSOREL associated agency, specialized in public relations and press office, is responsible for the management of all traditional press and digital PR activities for the national media.
"The specialized approach to communication tools and the vast experience in understanding customer needs have led himolla to choose us as a partner for the creation of a personalized and distinctive positioning with which it can get into the Italian market" - says Francesco Sacco, President of Pubblimarket2, who continues - In a market like ours where design rules, it was crucial to bring out the distinctive elements of himolla and the unique customization of its product, that we expressed through the payoff: "Tailor-made comfort", which sums up the company's ability to create authentic wellness tools based on the various needs of the individual."
The brand’s market launch was finalised with a study and the implementation of sell-in / sell-out support tools, thanks to which the infinite possibilities of customizing himolla products are presented in a clear and concise manner. The Pubblimarket2 Group also took care of inaugurating the first himolla exhibition space in North-West Italy, at the "La Cicala" showroom in Vertemate con Minoprio (CO).