Greenline Yachts communicates with Pubblimarket2 at the Düsseldorf Boat Show
The agency is tasked with the exhibition layout, the sales support materials and the new multi-subject international campaign.
For the 2019 edition of Boot Düsseldorf - the largest boat show in Europe - Greenline Yachts, a Slovenian brand, has tasked Pubblimarket2 with the exhibition stand concept along with the design and implementation of the main 2019 corporate and product communication tools.
The aim of the project is to highlight the positioning of the company, whose name is associated worldwide with the widest range of new generation yachts, designed to offer a navigation experience featuring comfort, innovation and above all, sustainability. The story of Greenline Yachts started from the drawing boards of the famous architectural firm J & J, and passed over to Vladimir Zinchenko and SVP Yachts in 2017. In fact, today, Greenline Yachts is the only brand in the boating sector to offer a whole range of models in the three different versions: traditional, hybrid and full-electric.
At the centre of the stand's graphics design concept are highly emotional lifestyle and product images that highlight the benefits of the Greenline offer, while a more immediate and technical communication focuses on the broader possibility of choice out of the three different forms of propulsion. Among the tools developed by Pubblimarket2 are also the new international multi-subject campaign 2019 and the sales support materials: product catalogue, internal sales guide and price list. The new materials, which have been renewed as far as creativity and content are concerned, leave room for the latest developments and highlight the concrete commitment of Greenline Yachts in the field of highly innovative and environment-friendly boating.
"We are happy to have been able to support Greenline Yachts in this important international showcase" - says Francesco Sacco, Chairman of Pubblimarket2, who continues: "Thanks to our vast expertise in the boating sector, we have been able to design and give shape to tools that are capable of effectively representing the values of the brand and the strengths of an absolutely unique range of products, as it is pointing not only towards the future of navigation, but also towards the future of the sea."