Good results for the Pubblimarket2 Group: strategy, content and creativity for success on international markets
The Pubblimarket2 Group, made up of the strategic marketing communication agency of the same name and Blu Wom Srl, a company specialising in PR and press office services, ended the 2014 business year with aggregated revenues of 1.5 million euros and a profit before tax of 121 thousand euros. A result which, as confirmation of the excellent work performed over the years, also demonstrated by the many years of trust shown by virtually every client, also comes from the increasing number of partnerships with foreign companies which choose Pubblimarket2 and Blu Wom for communication in Italy and the rest of the world. In fact around 50% of the revenues total comes from overseas.
“We’re more than satisfied with these results because, despite the difficulties in 2014, also due to late payments, we managed in any case to end on a positive note”, claims Francesco Sacco, Chair of the Pubblimarket2 Group, who went on to say “we are known for our ability to evolve our services according to developments on the market and the requests from our clients. During these thirty years of service we have always worked on setting ourselves up as a frame of reference for both Italian and overseas companies, thanks to a strategic approach to the market which gives us an in-depth understanding of the needs of our clients and allows us to develop more suitable solutions in relation to their objectives, thus making them grow and increasing their brand awareness. We’re also investing on an ongoing basis in new resources and can count on a team of young creatives and account executives whose innovative skills are their strength. On these bases and thanks to the positive response from new clients, we’re able to say that there are excellent prospects for 2015 too of confirming our positive trend”.
The Pubblimarket2 Group, which in 2016 is to celebrate its thirtieth anniversary in business, ranks among the top PR and marketing communication agencies in Italy’s north east. With one foot in Udine and the other one ready to follow its clients everywhere, the Group is able to offer all-round marketing and communication services to help companies improve performance and strengthen their positioning on the relevant markets. This year the international companies which have chosen the Pubblimarket2 and Blu Wom agencies include Fjallraven, Scandinavian producer of outdoor clothing and equipment, famous the world over for the iconic Kanken backpack, Himolla, German company, top-of-mind brand in Europe in the production of upholstered furniture including sofas and armchairs for relaxing, Elan Yacht, one of the leading brands in Europe in yacht building and Terme Catez, the largest thermal spa in Slovenia.