FriulMedica tasks Pubblimarket2. An innovative communication for those who apply innovation to support prevention.
FriulMedica is a specialist medical clinic with facilities in Codroipo and San Vito al Tagliamento, and a reference point for medical tests/analyses, radiology and specialist visits that has reached its first ten years of activity.
The collaboration got underway with Pubblimarket2’s support in the launch of an innovative app that allows appointments to be booked online with the centre's specialists, but starting from the patient's preferred date and time.
At the same time as the press release in a local magazine, a TV commercial was broadcast by the regional stations and informative material was designed for communication in the clinics. The marketing communication plan for 2019, finalised by Pubblimarket2 with FriulMedica, also envisages the development of new contents and functional tools to promote the innovative services of the clinic.
In addition to the creative concept for an information leaflet to promote a revolutionary system for mole mapping, flyers and posters have also been designed to promote the system throughout the territory starting with the most popular beach resorts. A second project, on the other hand, is the creation of a magazine.
The goal of “Friulmedica Informa. Il giornale della prevenzione” / “Friulmedica Informa. A Prevention Magazine" (a free six-monthly issue distributed not only to surgeries, but also mailed throughout the main neighbouring municipalities of the outpatient clinic) is to inform and raise awareness on various issues concerning health and well-being, by promoting a healthy lifestyle.