Fjällräven assigns communication in Italy to the Pubblimarket2 group
Pubblimarket2 responsible for the development of the communication plan and positioning strategy; Blu Wom in charge of public relations and press office.
As from November 2014 the Pubblimarket2 group in Udine has taken on the assignment of handling corporate and product communication for Fjällräven, Scandinavian leader company for the production and supply of outdoor equipment. Set apart by its strong innovation culture which from the 1950s to date has driven it to develop new and revolutionary ideas for the outdoor world, Fjällräven today has a presence in more than 20 countries around the world where it can also count on numerous single-brand stores in strategic sites such as New York, Amsterdam and Oslo and is preparing to extend its distribution throughout Italy via Pubblimarket2 and Blu Wom.
Pubblimarket2, specialised in strategic marketing communication, is to deal with developing and implementing the communication plan to support the penetration of the brand in Italy and the strategy for a new positioning. Blu Wom, specialised in public relations and press office and a member of ASSOREL, is to handle all the digital PR and traditional press office activities targeting national media, both those specialised in the outdoor sector and consumer fashion.
“We’re truly proud to partner this important company which has made history with innovations in the outdoor sector still in use today”, says Francesco Sacco, chairman of the Pubblimarket2 group. He went on to say “at global level Fjällräven has stood out for over 50 years with the courageous decision to stay true to production of outdoor garments and accessories with a timeless, functional and enduring design, such as for example the ageless Greenland Jacket or the iconic Kanken urban backpack. We are therefore ready to communicate its identity and values through communication campaigns, national initiatives, PR activities and events and digital PR, so that this brand dedicated to life outdoors becomes better known in Italy too”.
The forthcoming initiatives at which the brand is to be presented with the new strategic support include Pitti Immagine, scheduled from 13 to 16 January in Florence, and ISPO in Munich, from 5 to 8 February 2015.