Finnova appoints Blu Wom for press office activities
Blu Wom, the division of the Pubblimarket2 agency specialising in PR, has kicked off 2021 with a new appointment: it will support the Veneto based company Finnova - a standard-bearer of Italian manufacturing in the fixtures sectors - in press office activities and in the production of news for the blog section on its website.
January 2021 marks the start of the new partnership between Blu Wom and Finnova, the company from Castelfranco Veneto that has been since 2004 a model of Italian excellence in the sector of wooden and wooden/aluminium fixtures and that always has an eye on the future in terms of quality, functionality, aesthetics and eco-sustainability.
Blu Wom will manage the press office and public relations activities for media targets, with a particular focus on specialist furniture/home/design publications, as well as the financial media for the circulation of the company’s news for a corporate audience.
“We have always been interested in the home/furniture sector and over the years we have worked with various Italian and foreign companies in the management of public relations, with excellent results. We are excited about this new assignment that will see us work with Finnova because, at this delicate moment in time, our service is crucial for effectively communicating the company's values and also because we believe in Italian manufacturing and companies, like ours, that invest in quality and human capital. We believe this applies to Finnova and their focus on issues like sustainability and the environment only serves to increase our pleasure in working with them." - states Giacomo Miranda, CEO of Pubblimarket2.
Aside from the press office activities, Blu Wom will be responsible for drafting content for the blog section of the website, that will be defined and organised after conducting thorough SEO analysis. The aim of these activities is to generate a high value word-of-mouth using both traditional and digital media channels.
“This represents our first experience in the world of PR – declares Andrea Formentin, CEO of Finnova – but we felt it was necessary to support our growth and cement our position as a brand. We are aware of the high quality of our products and want more and more people to come into contact with us as stakeholders and consumers."