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Elan choose the Pubblimarket2 Group

Strategy advice and marketing coordination assigned to Pubblimarket2

The Slovene company Elan, one of the lead world players in skis and sports equipment, has assigned the agency Pubblimarket2, specialised in integrated marketing strategies, to supply strategy advice and to coordinate all marketing and global communication activities.

Pubblimarket2, the Udine agency specialised in integrated marketing strategies and with extensive expertise in the area of sport, has taken on the assignment of strategy advice and coordination of marketing and communication activities for the Slovene Company Elan, one of the top producers of skis and sports equipment. The assignment was awarded to the agency headed by Francesco Sacco after a recruitment process in which other international organisations took part. A decisive factor in the choice was the extensive know-how gained over the past 20 years by Pubblimarket2 in the sports sector, thanks to the numerous strategy advice and communication projects carried out for important brands at a global level.

Pubblimarket2 is therefore to offer strategy advice and coordinate the integrated marketing communication activities with the aim of repositioning the Elan brand on the world skiing scene. Work has already begun and the Udine agency in these closing months of 2012 is to create all the communication tools to support the launch of the new 2013/2014 winter collection as well as draft the content for the PR efforts.
“The possibility of contributing to the development and growth of the Elan brand, one of the major producers and suppliers of ski equipment, is a clear source of pride for us, communication experts with a passion for sport, because it allows us to make use of the in-depth knowledge we’ve developed in this area, both thanks to past collaboration with the HTM Group, Nordica and Lange, and thanks to that still underway, including for the brands The North Face®, W.L. Gore, Level Gloves, etc. combined with our passion”, the chairman of Pubblimarket2, Francesco Sacco, told us. He went on to say - “It also represents an achievement for us to be once again the strategic and creative partner of a foreign company which communicates all over the world, as confirmation of our strong international mission”.



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