Pubblimarket2 was responsible for the strategy, planning and execution of the targeted promotion.
Pubblimarket2, strategic communications and marketing agency, is behind the strategy, creativity and mechanics of the new Royal Canin competition.
Following the huge success achieved with the coordination of the 2013 loyalty schemes programme, Pubblimarket2 was commissioned for 2014 to develop a new strategy aimed at promoting sales of products for dogs and involving both loyal and potential new customers.
“Destination Royal Canin”, scheduled for September and October, is intended for all customers of an important Italian chain of specialist pet care shops within Italy.
Work by Pubblimarket2 also covered the competition mechanics, further simplified to assist customer participation: Royal Canin consumers, after purchase, are immediately notified of the daily instant win. Otherwise, using the credentials given on the receipt, they can register at the special website www.destinazioneroyalcanin.it to take part in the weekly prize draws and final bumper prize draw.
As well as dealing with developing the strategy and the mechanics of participation in the competition, Pubblimarket2 also handled the creative side and the production of all the support tools in the retail outlets, creating POP kits especially designed according to the various needs.