Exploration is changing and spreading to the whole planet. It is the heart of the message from the New Explorer campaign dedicated to Thermoball. Pubblimarket2 has coordinated the cross-media operation, creating traditional communication tools both in video and animation for social media, plus all the digital communication.
The Explorer, reserved for partners in the European distribution chain, is a project that has been fully managed by Pubblimarket2: from its conception to creativity and online launching. A tool dedicated to storytelling thanks to the contributions of athletes, with technical and product content, videos, information on sales strategies, PR activities and much more.
"She Moves Mountains" is the first female campaign of The North Face®. The goal is to celebrate those who break the mould and open the way to change. Pubblimarket2 took care of the creative adaptation of the campaign for all the European planning, characterized by both digital and static billboards.
The operation, reserved for the European market, started with the search for a name for the new line and the different segments, then developed with the study of creativity for all the tools envisaged for launching, such as offline and online campaigns, material for points of sale and projects reserved for dealers in the countries involved.
Pubblimarket2 has overseen the design and coordination of different set-ups and The North Face stands dedicated to product launches, such as the footwear line, and special projects, for example the celebration of the Duffel Bag, on one of the most important trade-shows of the sector.
The contents of stories by Hervè Barmasse and Fernanda Maciel, The North Face athletes, have been used to extrapolate the key words that have made it possible to transform some of their experiences into graphics and illustrations, leading them to the Base Camp Duffel travel bag.
"Great outdoors is just outside your door" is the cross-media operation carried out in partnership with Intersport, which involved over 250 stores in Germany. The operation, aimed at increasing awareness and traffic in the stores, envisaged the creation of two competitions, the first on the outdoor theme, the second aimed at the snow sports enthusiasts target.
