Ashima Shiraishi, giovane scalatrice di fama internazionale, in arrampicata su una parete di roccia
ph.Tim Kemple

THE NORTH FACE

outdoor apparel

A brand that was curiously designed half a century ago on a beach in San Francisco and now synonymous with large outdoor businesses in every remote and unspoilt corner, starting from the repeated challenges on the peaks of the Himalayas. First choice of the best athletes in the world: climbers, mountaineers, extreme skiers, snowboarders, endurance runners or explorers. For them, always striving to challenge themselves and exceed their abilities, that "Never Stop Exploring" seems almost coined, almost a mantra that has always accompanied the communication of The North Face For us, the twenty-year collaboration is a source of pride with a legendary name in sportswear: never stop working hard is our motto.

CUSTOMER

VF Corporation

SECTOR

Sport & Leisure

REQUESTED SERVICES

Integrated communication
Trade Marketing
Digital
soggetto ADV della campagna sulla tecnologia ThermoBall™ di The North Face, ideata da Pubblimarket2
donna con giacca blu e profili rossi per la campagna sulla tecnologia ThermoBall™ di The North Face
soggetto ADV uomo con giacca blu The North Face ThermoBall™, isolante e leggera
ADV donna con giacca blu della campagna multi-soggetto The North Face sulla tecnologia ThermoBall™

THERMOBALL ADV

Exploration is changing and spreading to the whole planet. It is the heart of the message from the New Explorer campaign dedicated to Thermoball. Pubblimarket2 has coordinated the cross-media operation, creating traditional communication tools both in video and animation for social media, plus all the digital communication.

DIGITAL MAGAZINE

The Explorer, reserved for partners in the European distribution chain, is a project that has been fully managed by Pubblimarket2: from its conception to creativity and online launching. A tool dedicated to storytelling thanks to the contributions of athletes, with technical and product content, videos, information on sales strategies, PR activities and much more.

OOH WOMEN

"She Moves Mountains" is the first female campaign of The North Face®. The goal is to celebrate those who break the mould and open the way to change. Pubblimarket2 took care of the creative adaptation of the campaign for all the European planning, characterized by both digital and static billboards.

FOOTWEAR LAUNCH

The operation, reserved for the European market, started with the search for a name for the new line and the different segments, then developed with the study of creativity for all the tools envisaged for launching, such as offline and online campaigns, material for points of sale and projects reserved for dealers in the countries involved.

esempio campagna internazionale multi-soggetto scarpe con tecnologia CradleTM di The North Face
campagna in verticale delle scarpe con tecnologia CradleTM di The North Face, progetto Pubblimarket2
campagna delle scarpe da neve con tecnologia CradleTM di The North Face, progetto Pubblimarket2
stand The North Face, progetto Pubblimarket2: espositore borsoni a forma di borsone Base Camp Duffel
stand per The North Face, progetto Pubblimarket2: abbigliamento sportivo d’alta montagna
stand per The North Face, progetto Pubblimarket2: espositori per abbigliamento e accessori
stand per The North Face, progetto Pubblimarket2: espositore borsone best seller Base Camp Duffel
immagine d’insieme di uno stand per The North Face, progetto Pubblimarket2

STAND

Pubblimarket2 has overseen the design and coordination of different set-ups and The North Face stands dedicated to product launches, such as the footwear line, and special projects, for example the celebration of the Duffel Bag, on one of the most important trade-shows of the sector.

INFOGRAPHICS DUFFEL BAG

The contents of stories by Hervè Barmasse and Fernanda Maciel, The North Face athletes, have been used to extrapolate the key words that have made it possible to transform some of their experiences into graphics and illustrations, leading them to the Base Camp Duffel travel bag.

racconto in forma di infografica sulla borsa da viaggio Base Camp Duffel dell’atleta Hervè Barmasse
racconto in forma di infografica sulla borsa da viaggio Base Camp Duffel dell’atleta Fernanda Maciel

INTERSPORT PROJECT

"Great outdoors is just outside your door" is the cross-media operation carried out in partnership with Intersport, which involved over 250 stores in Germany. The operation, aimed at increasing awareness and traffic in the stores, envisaged the creation of two competitions, the first on the outdoor theme, the second aimed at the snow sports enthusiasts target.

Other experiences

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