Focus on boots is TCX’s claim. Pubblimarket2 has been creating campaigns for the various lines for years, from racing to off-road, vintage and 24/7, always focusing on the technical characteristics and without ever forgetting safety and protection that are the company’s added values, along with passion, technology and innovation.
As trade is the main recipient, the catalogue is full of technical information. It illustrates all the product categories and describes the models of the various collections in detail, transferring all the care and attention of TCX in making them unique and different from their competitors, appreciated by those who take their bikes to heart, whether they are experienced champions or simply enthusiasts.
To launch of the new Off-Road product by TCX, the result of a renewed collaboration with Michelin and used by several world motocross champions, a mini site has been created to emphasize the technical characteristics of the boot, that stands out also thanks to the different colour variations offered.
The video made for the launch of the Urbanner model during the EICMA fair in Milan, highlights the characteristics of motorcycle footwear, designed for urban use and not only, emphasizing the strong points of the model: design, comfort and protection. The video shoot follows a young biker who moves swiftly through the city, from the workplace to places of relaxation, to then zoom in on all the technical details that make the difference.
Publimarket2 joined TCX in the implementation of their stand at the Milan Cycle and Motorcycle Show (Salone del Ciclo e Motociclo), taking care of all the communication side. The corners dedicated to the various segments and the minimal layout of all the spaces emphasized the product highlights and reference targets.
Pubblimarket2 has also been assigned the creative packaging design, both for some lines of boots and for the line of Motorcycle Functional underwear. In this case, the packaging is designed as a drawer box that is pulled open to reveal what is inside and colours are used to identify the different conditions of use, while a series of symbols/icons immediately highlights the technical features of the garment
We define the communication strategy to be applied to the various social networks and we create an editorial plan divided by theme, such as product, corporate and lifestyle, continuously shared with the contents added by the riders themselves and by enthusiastic users of products from the TCX collections. We deal with the activity of social care by promptly responding to messages and comments received from users.