A message addressed to connected consumers and focussing on new models, their new concept, the new spaces available. It is a new community approaching vans, caravans and motorhomes, largely for the first time, and discovering a world and a way of travelling which is made for them. The campaign translated into several languages has been conveyed in sector magazines throughout Europe.
The catalogue is also unconventional, because the chosen formula is that of a magalogue.
The supporting structure is built on a succession of stories: each target and each model has its own story to tell; there are different destinations and different ways of living them without neglecting the technical aspects of the product.
Sun Living is discovered identifying itself with the aspirations of a new user who does not like the conventional routes and places. Looking for new adventures and new emotions to share. From the first to the last second, the video conveys an irresistible desire to travel in complete freedom. Used initially to communicate the new positioning of the brand to the entire sales force, it was then disseminated on all social channels to create engagement.
The revision starts from the navigation tree and from the graphical setting.
The contents summarise those of the press campaigns, the video and the magalogue.
A complete editorial plan that uses Facebook and Instagram to collect posts, images, tips and suggestions in harmony with a constantly growing community.
A set of materials specifically designed to promote the brand and its image
at fairs and events, created by the agency to strengthen the new positioning of the "a new way of looking at the world" brand.
