REFRION

ventilated equipment

A young company among the most prestigious players in the field of industrial air conditioning and ventilating appliances for industrial use. Innovation is in its DNA, "A better innovation" is the signature. In just fifteen years of activity, the company has already fielded many technological innovations that have conquered the market. The rapid rise with double-digit percentages is also based on the values underlined by communication: reliability, service and green sensitivity that inspires the research and development sector. In addition, the willingness to make heavy investments, which is unusual for companies of this size. So many reasons for which it has gained the trust of more and more technicians and engineers the world over.

CUSTOMER

REFRION S.r.l.

REQUESTED SERVICES

Strategic Communication
Integrated communication
Trade Marketing
Content Marketing
Digital
PR
Social Media
Production

fermo immagine del video corporate Refrion: un occhio su cui si intravede una nuova immagine

CORPORATE VIDEO

Created specifically for the Chillventa trade show with the aim of repositioning the brand image in the eyes of the operators, through images that have a strong visual impact and a concrete and effective communication style, and are accurate as far as the technical part is concerned. The 4'30"-long video, originally created in a special format for the videowall at the Fair, was then adapted for viewing on the web.

CLIMATIC CAMERA VIDEO

An ambitious production; an authentic flagship for Refrion.
The in-house construction of the first laboratory in Europe created ad hoc for testing the performance of ventilated units, even the largest and most powerful. The goal of the video is to promote a unique service to its customers: the ability to test the units purchased, under real conditions of use and check the actual performance without the possibility of denial. A clean style, technical cutting, strong impact shots and motion graphics that describe the characteristics of the climatic chamber, characterize the video.

An ambitious project, which is a true flagship for the company. The in-house construction of the first laboratory in Europe created ad hoc to test ventilated units, even the largest and most powerful, under real conditions of use and to check the actual performance without the possibility of denial. A clean style, technical cutting, strong impact shots and motion graphics characterize the video.

fermo immagine del video dedicato alla camera climatica, costruita in laboratorio da Refrion

esempio soggetto campagna stampa internazionale di prodotto Refrion curata da Pubblimarket2

ADV

A multi-subject campaign, with a creative approach in a highly technical field, which promotes the company's products and services. Presented in preview at the Chillventa Fair, in Nuremberg, it was then used in trade magazines.

COMMERCIAL TECHNICAL FOLDER

The restyling of all the Refrion group sales and marketing documentation is part of the repositioning action taken during the first year of collaboration. A dozen tools were studied and implemented between product and documentation leaflets referring to the services provided, starting from the graphic restyling and including a review of the marketing contents and updating of the technical ones. The result is a set of coordinated and updated materials that aims at highlighting, on a case-by-case basis, the strengths and applications of each individual offer.

The restyling of all the documentation was a first step in the repositioning action. A dozen tools were studied and implemented between product and documentation leaflets on the services provided, starting from the graphic restyling and including a review of the marketing contents and updating of the technical ones. The result is a set of coordinated and updated materials that aims at highlighting the strengths and applications of each individual offer.

tre folder tecnico commerciali di prodotto Refrion dopo il restyling curato da Pubblimarket2

computer con home page del nuovo sito Refrion, realizzato da Pubblimarket2

WEBSITE

A project that was started from a careful analysis phase and published after months of completely restyled work: a new organization, updated ways of use, integrated marketing communication contents, enriched technical contents and graphic guidelines in line with the new positioning. The publication was followed by an SEO action that led to reaching the top positions on search engines for the most important keywords in the main European countries, within a matter of a few months.

A project that was started from a careful analysis phase and completely restyled: a new organization, updated methods of use, integrated marketing communication contents, enriched technical contents and graphic guidelines in line with the new positioning. The publication was followed by an SEO action that led to reaching the top positions on search engines for the most important keywords in the main European countries, within a matter of a few months.

VISIT THE WEBSITE

STAND

Pubblimarket2 coordinated the implementation of the Refrion stand for Chillventa.
From a selection of fitters, to development of the project, the creation of all static and dynamic communications at the fair, up to the on-site supervision and turnkey delivery to the company. The stand, equipped with a large videowall and 3 display totems with touchscreen screens, conveys the image of a brand that is highly innovative and attentive to issues of environmental sustainability

Implementation of the Refrion stand for Chillventa was coordinated from a selection of fitters, to development of the project, the creation of all static and dynamic communications at the fair, up to the on-site supervision and turnkey delivery to the company. Equipped with videowalls and totems with touch screen displays, it conveys the image of a brand that is highly innovative and attentive to issues of environmental sustainability.