Created specifically for the Chillventa trade show with the aim of repositioning the brand image in the eyes of the operators, through images that have a strong visual impact and a concrete and effective communication style, and are accurate as far as the technical part is concerned. The 4'30"-long video, originally created in a special format for the videowall at the Fair, was then adapted for viewing on the web.
An ambitious production; an authentic flagship for Refrion.
The in-house construction of the first laboratory in Europe created ad hoc for testing the performance of ventilated units, even the largest and most powerful. The goal of the video is to promote a unique service to its customers: the ability to test the units purchased, under real conditions of use and check the actual performance without the possibility of denial. A clean style, technical cutting, strong impact shots and motion graphics that describe the characteristics of the climatic chamber, characterize the video.
The restyling of all the Refrion group sales and marketing documentation is part of the repositioning action taken during the first year of collaboration. A dozen tools were studied and implemented between product and documentation leaflets referring to the services provided, starting from the graphic restyling and including a review of the marketing contents and updating of the technical ones. The result is a set of coordinated and updated materials that aims at highlighting, on a case-by-case basis, the strengths and applications of each individual offer.
A project that was started from a careful analysis phase and published after months of completely restyled work: a new organization, updated ways of use, integrated marketing communication contents, enriched technical contents and graphic guidelines in line with the new positioning. The publication was followed by an SEO action that led to reaching the top positions on search engines for the most important keywords in the main European countries, within a matter of a few months.
Pubblimarket2 coordinated the implementation of the Refrion stand for Chillventa.
From a selection of fitters, to development of the project, the creation of all static and dynamic communications at the fair, up to the on-site supervision and turnkey delivery to the company. The stand, equipped with a large videowall and 3 display totems with touchscreen screens, conveys the image of a brand that is highly innovative and attentive to issues of environmental sustainability