The multi-subject campaign designed by Pubblimarket2 is aimed in an original way at the target of decision makers such as engineers and designers. Playing with the Refrion logo the campaign invites them to rethink, review, re-check, reflect on their choices and naturally favors the innovative products and services offered by Refrion.
Created specifically for the Chillventa trade show with the aim of repositioning the brand image in the eyes of the operators, through images that have a strong visual impact and a concrete and effective communication style, and are accurate as far as the technical part is concerned. The 4'30"-long video, originally created in a special format for the videowall at the Fair, was then adapted for viewing on the web.
An ambitious production; an authentic flagship for Refrion.
The in-house construction of the first laboratory in Europe created ad hoc for testing the performance of ventilated units, even the largest and most powerful. The goal of the video is to promote a unique service to its customers: the ability to test the units purchased, under real conditions of use and check the actual performance without the possibility of denial. A clean style, technical cutting, strong impact shots and motion graphics that describe the characteristics of the climatic chamber, characterize the video.
The purpose of the video is to demonstrate, through technical values measured with specific tests, the exceptional performance of Refrion's Oval Tube technology. For the video, Pubblimarket2 has chosen a highly impactful animation and the work of a team, coordinated at each stage, which has involved different professionals. The final result intrigued and interested the operators in the sector who were able to preview it at Chillventa.
Pubblimarket2 restyling of all documentation is an integral part of the consolidation of the positioning of the Refrion Group. The complete reorganization of the documentation goes through more in-depth tools in the technical and marketing contents, more emotional images, more examples of plant building in the world to highlight the strengths of each individual offer.
A project that was started from a careful analysis phase and published after months of completely restyled work: a new organization, updated ways of use, integrated marketing communication contents, enriched technical contents and graphic guidelines in line with the new positioning. The publication was followed by an SEO action that led to reaching the top positions on search engines for the most important keywords in the main European countries, within a matter of a few months.
From the selection of fitters to the development of the project, to the creation of all static and dynamic communication at the fair, up to the supervision and turnkey delivery, Pubblimarket2 coordinated the construction of the Refrion stand in its entirety. In the stand, a scale reproduction of the Climatic Chamber was set up, the exclusive Refrion test and development laboratory, on whose external walls ad hoc technical videos were projected.