ph. Adriano Cisani

MAMMUT

outdoor clothing
and equipment

A heritage that cross three centuries for one of the most iconic brands in its segment. Since 1862, MAMMUT has been on the side of passionate who seek the way to reach the unique Hochgefuhl experience in mountaineering, the "Feeling the high". Eiger X is the brand's flagship collection, a true modular system with a twenty-five-year history, unique in the outdoor clothing scene. Innovation, performance and safety, as well as uncompromising quality and functionality, are the specific characteristics which all mountaineering enthusiasts can rely on, even in the most extreme conditions.

CUSTOMER

MAMMUT SPORT GROUP AG

SECTOR

Sport & Leisure

REQUESTED SERVICES

Strategic Communication
Integrated Communication
Trade Marketing
Content Marketing
Production

CONCEPT VIDEO EIGER X

Pubblimarket2 is Mammut partner since 2019, supporting the launch of the new EIGER X collection. The creative concept, also declinated in a video format intended for the trade, emphasises the extreme mental and physical effort to conquer the peak. When you face performances of this level and when you really want to get the “Feeling the high” all senses become protagonists, stimulated to their maximum by unique sensations. The video conceived and produced by Pubblimarket2 is a real expedition through the 5 senses to live the excellence of MAMMUT garments.

PHOTICS COLLECTION

Photics is a revolutionary leader and pioneer in the world of down jackets. MAMMUT wanted to transfer years of extreme experiences and expeditions into the urban context, to deal with the most hostile conditions that the city also carries. A cutting-edge garment: 100% waterproof, without seams and without any risk of feather loss. It is the first down jacket in the world made with an innovative technology such as the “laser fused”. The Photics collection was launched in winter 2019 with an initial limited edition of 500 pieces including men and women.

"Hot tech for cold and wet days" is the key message of the Photics launch campaign. The creative concept aims to qualify the excellence of Photics which, thanks to evocative images, communicates the technical benefits of an extremely innovative garment.

PHOTICS VIDEO

The video, produced for the worldwide launch of the men collection, creates an analogy between some of the most extreme and adverse conditions that can occur in the Outdoor world - of which Mammut is a deep expert - and the most severe weather conditions that can be faced in the city.
Close-up footages and focus on details emphasize the technical features of the garment, still highlighting the fashion appeal.

SHOOTING PRODUCTION

Pubblimarket2 also coordinated the production of the photo shooting. 5 shooting days, 3 days in a studio, mainly for product shots and 2 days outdoors; the locations selected were Milan and Cortina where production crew managed to recreate the requested weather conditions.

Other experiences

KNOCK ON THE DOOR

Please get in touch.
We are ready to face new challenges and work alongside you with passion.
Your goals will be our next goals.