Pubblimarket2 is Mammut partner since 2019, supporting the launch of the new EIGER X collection. The creative concept, also declinated in a video format intended for the trade, emphasises the extreme mental and physical effort to conquer the peak. When you face performances of this level and when you really want to get the “Feeling the high” all senses become protagonists, stimulated to their maximum by unique sensations. The video conceived and produced by Pubblimarket2 is a real expedition through the 5 senses to live the excellence of MAMMUT garments.
"Hot tech for cold and wet days" is the key message of the Photics launch campaign. The creative concept aims to qualify the excellence of Photics which, thanks to evocative images, communicates the technical benefits of an extremely innovative garment.
The video, produced for the worldwide launch of the men collection, creates an analogy between some of the most extreme and adverse conditions that can occur in the Outdoor world - of which Mammut is a deep expert - and the most severe weather conditions that can be faced in the city.
Close-up footages and focus on details emphasize the technical features of the garment, still highlighting the fashion appeal.