More than just a catalog, a training tool on the Leva world, of which La San Marco is a world leader, aimed at distributors, retailers, baristas, but also simple coffee lovers. Pubblimarket2 dealt with the ideation of the project and all the contents (from the introductory emotional part to the technical and commercial part that presents the different models of the range), as well as the photo shooting and production.
The repositioning of the brand involved the restyling of the technical / commercial documentation: new classification, new marketing and technical contents of each product, made uniform for all the tools implemented. Technical and commercial arguments are available to the sales force to highlight the strengths of each product.
Objective: to reiterate the strong brand identity, to underline values, to draw a profile between tradition and innovation. A sought-after graphic process, essential text content, high impact images characterize an institutional tool that is full of information; an authentic business card for a brand that represents Italian espresso.
Coffee Break is the new magazine that has been fully developed by Pubblimarket2. After agreeing with the company’s marketing division on the style and philosophy to be applied, Pubblimarket2 identified the concept, defined the content and designed the graphics.
The Coffee Break magazine, which is available in printed and digital format in Italian and English aims at opening a window on the world of La San Marco and addresses not only commercial operators and specialists in the sector, but also enthusiast baristas, clients or simply coffee lovers.
Renewed in terms of graphics, structure and content, it is a portal that enhances the offer and accompanies the discovery of the brand's history, values and innovations. The References section collects images of the machines in use: a photographic globe where professionals and enthusiasts share impressions and testimonies.
We have been managing the company's Facebook profile since 2016 to share the company’s vast experience, the quality of its models and brand headlines not only with sector operators, baristas but also with the final consumer. After having defined the strategy, we draw up monthly editorial plans full of institutional content and product, without forgetting news from trade fairs or events in which the company is present. Our service is completed with the social care activity and the creation and management of sponsored campaigns.
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It's called Freshly Ground and it's a monthly appointment for sector operators involved in the company's activities in various ways. Available in two languages, it contains the most varied news, from institutional to commercial and technical news. An agile and ductile tool whose name and graphic format have been studied.
Pubblimarket2 coordinated the construction of the La San Marco stand for
the important Milanese appointment of Host. Two main customer needs and two thematic areas created for the occasion, for which an ad hoc communication was studied: a first reserved for the presentation of the new 2020 models collection; the second with the aim of supervising the segment of lever-operated mechanical extraction machines. Pubblimarket2 also oversaw the programming of the events that took place in the stand spaces during the whole fair.