After an analysis of the competitive scenario, the Pubblimarket2 project redefined the founding values of the company, translated into the new payoff "People. Environment. Future", a synthesis of the essence of a cooperative company active in services for environmental sustainability and facility management, for which each action aims to guarantee the future for the members who compose it. The strategic positioning has given rise to the restyling of the brand and to an updated image, which identifies Idealservice as one of the main national players in the sector.
To build a uniformity of language shared by all those who represent or interact with the company: this is the objective of the brand manual designed for Idealservice, a tool that integrates the basic contents to identify the brand and the new image positioning, as well as operational guidelines to translate the latter in a coordinated way in all communication channels.
Company, history, values, business unit and services: the company is outlined in its essential elements in the new company profile, a basic tool in corporate communication, fundamental to tell the rebranding. Everything, since the beginning of the project, has been designed to be aligned with Idealservice's eco-sustainable vision and attention to circular economy, also from a production and printing side.