ph. Yachting Image Miami

GREENLINE

yachts

In 2008, the Slovenian company presented the first hybrid electric powered yacht. Even today, it is the only company to offer a whole range of yachts with hybrid propulsion on the market and is recognized as having been a pioneer in applying the concept of sustainability to boating. At the forefront of technological innovation, it builds yachts that make the brightness and comfort of navigation its strengths, while making it possible to live the sea, respecting it: sustainable energy, zero emissions, no noise. "It's not just about the destination". A philosophy that is not focused on performance but aimed at guaranteeing future generations the genuine pleasure of sailing.

CUSTOMER

SVP YACHTS

SECTOR

Automotive & Recreational Vehicles

REQUESTED SERVICES

Strategic Communication
Integrated communication
Trade Marketing
Content Marketing
soggetto “champagne” campagna stampa internazionale Greenline curata da Pubblimarket2
soggetto “silenzio” campagna stampa internazionale Greenline curata da Pubblimarket2
soggetto “champagne” campagna stampa internazionale Greenline curata da Pubblimarket2
soggetto “grande passo avanti” campagna stampa internazionale Greenline
soggetto “champagne”, tecnica foto e fumetto, campagna stampa internazionale Greenline
soggetto “silenzio”, tecnica foto e fumetto, campagna stampa internazionale Greenline
soggetto “grande passo avanti”, tecnica foto e fumetto, campagna stampa internazionale Greenline
soggetto “divertiamoci” campagna stampa internazionale Greenline curata da Pubblimarket2

ADV

The multi-subject print campaign highlights the main advantages that are common to all models.
The pages come in two versions: a more technical and rational one and one that uses a more ironic visual and verbal language. The campaign is international and the two versions allow the message to be conveyed, based on the sensitivity of the different markets reached.

CATALOGUE

The new catalogue has been entirely redesigned in terms of content and graphics in order to reposition the brand. It shows the entire range of models and opens out with a clear and full presentation of all the proprietary technologies that make the Greenline products unique.

copertina e pagina interna del catalogo prodotti Greenline realizzato da Pubblimarket2
pagina interna del catalogo prodotti Greenline sulle fasi dal progetto al lancio di uno yacht
pagina interna del catalogo Greenline sulla tecnologia per il risparmio energetico sugli yachts
pagina interna del catalogo Greenline con foto della gamma yachts
pagina interna del catalogo Greenline dedicata allo yacht di punta Neo
pagina interna del catalogo Greenline dedicata allo yacht Greenline 40 con foto e descrizione
pagina interna del catalogo Greenline con le specifiche tecniche dello yacht Greenline 45 Fly
pagina interna del catalogo Greenline con foto e testo sullo yacht Greenline 48 Fly
pagina interna del catalogo Greenline con foto di divertimento a bordo degli yachts

OCEAN CLASS CATALOGUE

OceanClass offers a range of 50ft up and semi-custom motor yachts. The brand is owned by the Slovenian manufacturer SVP Yachts, owner of the Greenline brand. The new catalogue, addressed to a demanding and sophisticated target, highlights the strengths of the prestigious Class A certified boats range, known as the SUV of the sea. OceanClass stands out for its extreme livability and the presence of every comfort on board, the high possibility of customization, and the possibility of choosing hybrid propulsion.

interno del brand manual realizzato per Greenline da Pubblimarket2

BRAND BIBLE

NEO HULL WRAP TATTOO

Pubblimarket2 studied a special graphic for the nautical fair in which the new entry Neo has had its christening ceremony, to present the two souls of the boat. An original tattooed layout of great impact.

STAND DÜSSELDORF

The collaboration between Pubblimarket2 and Greenline also provides support for the most important international boat shows. On the occasion of Boote Düsseldorf, the agency oversaw the graphic coordination and the customization of the stand in addition to the different materials to support sales, emphasizing the contents of brand communication.
The graphic project focused on highly emotional lifestyle and product images to transmit and enhance the benefits of Greenline offer, while a more immediate and technical communication focused the attention on the extended choice between the three different forms of propulsion.

SOCIAL VIDEOS

Mini videos have played the role of launch teaser for Neo (acronym with a double reading: New Entertainment / Electric Outboards) in the main social media. It is a new model that targets a younger audience, looking for all the fun that the sea can offer, but without forgetting the sensitivity towards the environment.

Other experiences

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