The multi-subject print campaign highlights the main advantages that are common to all models.
The pages come in two versions: a more technical and rational one and one that uses a more ironic visual and verbal language. The campaign is international and the two versions allow the message to be conveyed, based on the sensitivity of the different markets reached.
The new catalogue has been entirely redesigned in terms of content and graphics in order to reposition the brand. It shows the entire range of models and opens out with a clear and full presentation of all the proprietary technologies that make the Greenline products unique.
OceanClass offers a range of 50ft up and semi-custom motor yachts. The brand is owned by the Slovenian manufacturer SVP Yachts, owner of the Greenline brand. The new catalogue, addressed to a demanding and sophisticated target, highlights the strengths of the prestigious Class A certified boats range, known as the SUV of the sea. OceanClass stands out for its extreme livability and the presence of every comfort on board, the high possibility of customization, and the possibility of choosing hybrid propulsion.
Starting from logo restyling, the bible provides all the indications on colours, different applications and a study of the coordinated image. The document also includes space for the tools created for fairs and events (sails, totems, uniforms, clothing, sales tools, merchandising, etc.), so that even distributors and dealers can convey the image of the brand in a consistent and coordinated way.
Pubblimarket2 studied a special graphic for the nautical fair in which the new entry Neo has had its christening ceremony, to present the two souls of the boat. An original tattooed layout of great impact.
The collaboration between Pubblimarket2 and Greenline also provides support for the most important international boat shows. On the occasion of Boote Düsseldorf, the agency oversaw the graphic coordination and the customization of the stand in addition to the different materials to support sales, emphasizing the contents of brand communication.
The graphic project focused on highly emotional lifestyle and product images to transmit and enhance the benefits of Greenline offer, while a more immediate and technical communication focused the attention on the extended choice between the three different forms of propulsion.
Mini videos have played the role of launch teaser for Neo (acronym with a double reading: New Entertainment / Electric Outboards) in the main social media. It is a new model that targets a younger audience, looking for all the fun that the sea can offer, but without forgetting the sensitivity towards the environment.
