ph. Fjällräven


outdoor clothing
and equipment

Fjällräven is a Swedish company specializing in the production of timeless outdoor clothing, accessories and equipment. Since 1960 when it was founded, the brand has made a name for itself, thanks to its strong culture of innovation. Nowadays, like in the beginning, Fjällräven designs and produces functional products that are made to last, acting responsibly towards man, animals and nature, inspiring people to discover and actively keep an interest in outdoor life. Over the years the company has also created two major outdoor events: Fjällräven Classic and Fjällräven Polar, which attract thousands of participants each year. Today Fjällräven has 23 offices in Europe, it is present in over 30 countries worldwide and has numerous single-brand stores in strategic locations. In 2015 it was a key player of a new ecological turning point by completely banning the use of PFC for waterproofing their products.




Sport & Leisure


Integrated communication
Trade marketing
Social Media


The consumer brochure was created with the aim of presenting a company with a great international reputation to the Italian market through a selection of its most innovative and representative products, some of which are still recognized today as true timeless classics. The pages of the brochure have also dedicated space to the company's history, its values and the philosophy behind the products, the technical solutions and materials and to the whole Fjällräven world.


The flyer we designed presents the Re-Wool project; the ethically responsible Fjällräven wool.
If wool is the most gifted material in nature, then recycled wool is the most revolutionary ideas to "keep warm and with a clear conscience", that is to reduce waste and environmental impact. Fjällräven using it more and more in its product range, hence the need to present all its benefits to the consumer.


For Fjällräven's debut at the important event in Florence, starting from a paper invitation to dive into the unspoilt Nordic nature, we designed a stand totally inspired by the Scandinavian world. The long and rich history of the company was printed on a large raw wooden table, while yellow and blue Kånken backpacks, that had only just been launched in Italy, covered a whole wall to make up a large Swedish flag.


For Annex, the Rinascente store in Milan, created to make room for new trends, a showcase has been designed to discover the iconic Kånken backpack. With an unusual and timeless design, specially created for Swedish schoolchildren and made in more than 50 colours, Kånken has become a must-have in a very short time.


Since 2014 we have been the press office for the Fjällräven brand in Italy. We build relationships with journalists and stakeholders and convey the brand values, so that there is positive talk about them in the press and on the web at all times. We draft and send out press releases relating to both corporate and product news, such as the launch of the iconic and now widespread Kånken backpack or the first technical trekking tights.

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At events in which Fjällräven participates or organizes directly, we are the supporting and reference point for Italy. We take care of promoting Fjällräven Classic and Fjällräven Polar, two of the most important events organized by the Swedish company on the Italian market and also of managing the presence of the national press and collecting the outputs. But we have also followed the company through to become one of the leading names of Be Nordic, an event dedicated to the Nordic Countries, and the #blogtour Visit Norway by the Norwegian tourist board.

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To place Fjällräven in various contexts, we have worked in close contact with stylists, production companies and set designers. We provide products for shooting editorials and films, such as “Quo Vado?” and “Ti presento Sofia”, or for technical sponsorship of various editorial products for TV, like the branded content of Lavazza,
“A Single Origin” that was aired on Rai2 or the TV series “Don Matteo” and “The Comedians”. Collaborations with other brands are also part of this field of public relations, like the capsule collection that was launched with the collaboration of Acne Studios.

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Since September 2018 Fjällräven has given life to its global page on Facebook, which we have been taking care of in terms of content and social care for Italy. From drafting the editorial plan to publishing the posts, moderating comments, managing sponsored campaigns and live chats, we deal with every content linked to the page.

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We are also a reference point for collaborative activities with influential profiles on social media and blogs. We currently work with several prominent and highly specialized influencers, who are present in different channels: Instagram, Facebook, Youtube and blogs. By sending the products, the selected profile can implement one or several contents, both pictures and videos, that are published through its own channels, mentioning the brand and the product. This type of action is useful for promoting brand awareness and makes it possible to generate and disseminate a positive and unforgettable brand image.

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Other experiences


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