After an initial analysis of the market and competitor situation, a new positioning has been identified for the brand that has been summarized in the "Always good times" claim chosen.
To follow, Pubblimarket2 has developed a brand book in which all the communication contents and guidelines for the future development of different tools and materials are outlined in detail.
The brand book addresses them all: from campaigns to support materials, sales, websites, and social and digital marketing activities, covering all the touch points.
A new special issue of Elan Magazine dedicated to 75th anniversary.
A long series of stories, events, successes whose protagonists are people and products. From the first skis of the founder Rudi Fizgar to those worn by the inimitable Ingemar Stenmark, passing through the stages that have distinguished the many technological innovations developed by the brand. In 75 years, Elan has never stopped playing a leading role in the spirit of the ‘Always Good Times’.
This and much more in the issue that ends with some spreads dedicated to the Alpin Ski Museum Elan in Begunje, the company's headquarters and the ideal place to celebrate such a significant birthday. The special edition magazine, issued also in digital version, has been distributed in 10 countries and translated into 7 languages.
The revision includes a new navigation tree and a new graphic format that is coherent with the overall communication of the new positioning to give all the tools, including the web, a consistent and immediately recognizable image.
For the usual and important appointment in Munich, Pubblimarket2 has designed the graphic tailoring of the entire stand collaborating with the different suppliers. A strong presence of wood and the warmth of the rooms are the background, while the panels allow the technical contents to be transferred in a clear and uniform way.