foto di gente seduta intorno a un fuoco all’esterno di una baita in un paesaggio innevato
ph. Klemen Razinger

ELAN

skis

"Always good times". That is, a new way of living the passion for skiing. Even an individual sport becomes really exceptional if it is done in a group. Rudi Finzgar, a visionary and bold Slovenian ski-jumper who 70 years ago founded a company that has always had innovation in its DNA, would certainly agree with this statement. The new positioning that has been identified starts from the belief that adding friends or family enriches the experience: new emotions, new adventures and plenty of stories to share. A good day skiing is different for everyone, but there is one thing they all have in common: the good times.

CUSTOMER

ELAN, D.O.O.

SECTOR

Sport & Leisure

REQUESTED SERVICES

Strategic Communication
Integrated communication
Trade Marketing
Content Marketing
Digital
Production
soggetto campagna “Always good times” con tre persone che sciano e sci Elan
soggetto campagna “Always good times” con varie foto di persone che si divertono sulla neve
soggetto campagna “Always good times” con due persone che sciano e sci Elan
soggetto campagna “Always good times” con una persona che scia in primo piano e sci Elan
soggetto campagna “Always good times” con focus sulla black edition degli sci Elan
soggetto campagna “Always good times” con focus sulla Amphibio edition degli sci Elansoggetto campagna “Always good times” con focus sulla Amphibio edition degli sci Elan

ADV

Always good times. The institutional or product message passes through images in which the protagonists ski in groups or find themselves in meeting places, transmitting the pure pleasure of a day on skis. A decisive step to convey the new positioning.

BRAND BOOK

After an initial analysis of the market and competitor situation, a new positioning has been identified for the brand that has been summarized in the "Always good times" claim chosen.
To follow, Pubblimarket2 has developed a brand book in which all the communication contents and guidelines for the future development of different tools and materials are outlined in detail.
The brand book addresses them all: from campaigns to support materials, sales, websites, and social and digital marketing activities, covering all the touch points.

immagine del sales tool online, usato da portatile per trasferire i valori di marca e prodotto Elan

DIGITAL SALES TOOL

An online interactive tool, a valuable ally to facilitate the task of transferring trade brand and product values at every level.

immagine del sales tool online, usato da tablet, pensato per agevolare la forza vendita Elan

VIDEO

A collection of "good times" to give life to a video montage that transfers emotions and reasons of the new Elan world through the presentation of the different user environments and with the presence of the main testimonials.

Copertina catalogo Elan
Catalogo Elan, pagine 4-5. Ideato da Pubblimarket2
Catalogo Elan, pagine 6-7. Ideato da Pubblimarket2
Catalogo Elan, pagine 12-13. Ideato da Pubblimarket2
Catalogo Elan, pagine 16-17. Ideato da Pubblimarket2
Catalogo Elan, pagine 18-19. Ideato da Pubblimarket2
Catalogo Elan, pagine 22-23. Ideato da Pubblimarket2
Catalogo Elan, pagine 24-25. Ideato da Pubblimarket2
Catalogo Elan, pagine 26-27. Ideato da Pubblimarket2
Catalogo Elan, pagine 50-51. Ideato da Pubblimarket2
Catalogo Elan, pagine 52-53. Ideato da Pubblimarket2
Catalogo Elan, pagine 54-55. Ideato da Pubblimarket2

CATALOGUE

Always focusing on moments spent together on the snow, but with insights into the numerous exclusive technical features, the catalogue presents the news and the entire product range divided into different segments, without forgetting WStudio, a collection created by women for women

75° Magazine

A new special issue of Elan Magazine dedicated to 75th anniversary.
A long series of stories, events, successes whose protagonists are people and products. From the first skis of the founder Rudi Fizgar to those worn by the inimitable Ingemar Stenmark, passing through the stages that have distinguished the many technological innovations developed by the brand. In 75 years, Elan has never stopped playing a leading role in the spirit of the ‘Always Good Times’.
This and much more in the issue that ends with some spreads dedicated to the Alpin Ski Museum Elan in Begunje, the company's headquarters and the ideal place to celebrate such a significant birthday. The special edition magazine, issued also in digital version, has been distributed in 10 countries and translated into 7 languages.

foto della sezione Amphibio del nuovo sito Elan, realizzato da Pubblimarket2

WEBSITE

The revision includes a new navigation tree and a new graphic format that is coherent with the overall communication of the new positioning to give all the tools, including the web, a consistent and immediately recognizable image.

   VISIT THE WEBSITE

STAND ISPO

For the usual and important appointment in Munich, Pubblimarket2 has designed the graphic tailoring of the entire stand collaborating with the different suppliers. A strong presence of wood and the warmth of the rooms are the background, while the panels allow the technical contents to be transferred in a clear and uniform way.

Other experiences

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