After an initial analysis of the market and competitor situation, a new positioning has been identified for the brand that has been summarized in the "Always good times" claim chosen.
To follow, Pubblimarket2 has developed a brand book in which all the communication contents and guidelines for the future development of different tools and materials are outlined in detail.
The brand book addresses them all: from campaigns to support materials, sales, websites, and social and digital marketing activities, covering all the touch points.
One after the other, the magazine created by Pubblimarket2 continues to communicate the characteristics and values of the brand through storytelling. It is not the usual product and technical characteristics overview, but a collection of many stories in which athletes, engineers and people of the snow testify experiences in which skis have played a leading role.
Elan Magazine is distributed in 10 countries and in seven languages.
The revision includes a new navigation tree and a new graphic format that is coherent with the overall communication of the new positioning to give all the tools, including the web, a consistent and immediately recognizable image.
For the usual and important appointment in Munich, Pubblimarket2 has designed the graphic tailoring of the entire stand collaborating with the different suppliers. A strong presence of wood and the warmth of the rooms are the background, while the panels allow the technical contents to be transferred in a clear and uniform way.