So many subjects, so many activities, so many situations. At the centre of the free and precious time dedicated to their passions by those who love sports, the outdoors, contact with nature. A very recognizable concept and format based on different tools, from magazine pages to materials for sales outlets and social media.
Action without pause, in the declination of the concept "Time for" in the video. From a run on fresh snow to one along the city sidewalks, from the uncontaminated woods to a work out in the gym, from the Tre Cime of Lavaredo to the avenues of Milan. The video has been conveyed in single-brand stores and on social media.
A passion for nature, a love for their work in the open air and for the most authentic values are what bring the protagonists of the Real People series together. Biagio Ragonese is a mountain and volcanological guide who accompanies tourists from all over the world along the slopes and to the edges of the craters of Mount Etna. Storytelling of a passion, more than a profession. Pubblimarket2 has created the concept and format of the web series and has identified the figure, edited script and made all the videos. The videos are visible on the net, on corporate social media and in CMP mono-brand stores.
Real Passion is a semi-annual magazine distributed at all the mono-brand CMP stores and the main Italian and foreign dealers; it is also available in digital format. The project, of which Pubblimarket2 has edited the graphics and contents, has been designed to get in touch with the customer in a simple and direct way, to help them discover the collections and technologies in detail, to provide information on sports activities and practical tourist suggestions on the locations that have been the backdrop of the shooting.
The collection is designed for indoor activities, but thanks to their versatility the garments are also suitable for an urban context. To emphasize this double function, the shooting was set in two different locations where the most technical items are on one side and the ones for relaxation on the other.
Pubblimarket2 has taken care of the packaging and displays for collections of accessories such as underwear, footwear, helmets and belts. The material takes up the style and graphics of the CMP world and has a characterizing element with the strong presence of colour, which has always been one of the distinctive signs of the brand.
For the main international trade fairs, the agency supports CMP in the definition of the creative concept, design and graphic development of the entire stand. In single-brand stores, Pubblimarket2 takes care of tailoring the interior walls and the display cabinets with graphics inspired by the concept of enhancing brand identity and guaranteeing a truly coordinated image in the various outlets.
