A concise concept that opens up to multiple readings. The outdoor world, rediscovered after the lockdown, takes on new meanings: a mountain is not just a mountain, but an expression of a reclaimed freedom. Multiple subjects across the campaign have been developed, all linked to the specific activities and usage situations for which CMP garments are made. To create best engagement various Media have beed selected including trade magazines, as well as social networks and also within CMP single-brand stores and at dealers throughout Europe.
The outdoor world calls. It's time to go back to enjoy it. It's more concept also inspires the video that invites to rediscover those emotions that only the outdoors, the contact with nature and the practice of the most popular sports activities can offer. The visuals underline the message, following the protagonist who move in the high mountains, with the element of extreme remoteness, surrounded by snow-capped peaks, breathing pure air.. finally free to reconnect with their passions.
So many subjects, so many activities, so many situations. At the centre of the free and precious time dedicated to their passions by those who love sports, the outdoors, contact with nature. A very recognizable concept and format based on different tools, from magazine pages to materials for sales outlets and social media.
Nature and Spring/Summer 2020 collection enter the scene. The creative choice that characterizes the video involves the use of graphics that draw cages, which aim to attract attention to the garments and the wearer, while the rhythmic music becomes an easily recognizable and easy-to-remember jingle. Shorter formats have been obtained from the basic video for the various collections: outdoor, running, alps and unlimitech. All videos have been conveyed in CMP single-brand stores and on social media.
A passion for nature, a love for their work in the open air and for the most authentic values are what bring the protagonists of the Real People series together. Fausto Menardi is a falconer who has lived day-to-day with birds of prey since he was a child, in the spectacular scenery of his native Cortina.
Storytelling of a passion, more than a profession. Pubblimarket2 has created the concept and format of the web series and has identified the figure, edited script and made all the videos.
The videos are visible on the net, on corporate social media and in CMP mono-brand stores.
The dynamic billboard designed by Pubblimarket2 completely wraps the articulated tram cars of Milan network which are called Sirietto. Time for is the claim that inspires CMP communication. The message focuses on free time dedicated to one’s passions such as sport, outdoor life, contact with nature, so present in the desires of those who live in the cities. The aim of the tool, in addition to increasing brand awareness, is to point out the two single-brand stores active in Milan.
Real Passion is a semi-annual magazine distributed at all the mono-brand CMP stores and the main Italian and foreign dealers; it is also available in digital format. The project, of which Pubblimarket2 has edited the graphics and contents, has been designed to get in touch with the customer in a simple and direct way, to help them discover the collections and technologies in detail, to provide information on sports activities and practical tourist suggestions on the locations that have been the backdrop of the shooting.
The new URBAN LAB collection is inspired by city life but it’s still rich in technical content, inherited from CMP know-how. Divided into women’s and men’s sections, the folder features urban explorers and the garments tailored to their needs. Pubblimarket2 oversaw both the creativity of the project and all the production phases of the photo shooting. First used as a support tool for the salesforce, the folder then has become one of the communication tools for the consumer.
Pubblimarket2 has taken care of the packaging and displays for collections of accessories such as underwear, footwear, helmets and belts. The material takes up the style and graphics of the CMP world and has a characterizing element with the strong presence of colour, which has always been one of the distinctive signs of the brand.
For the main international trade fairs, the agency supports CMP in the definition of the creative concept, design and graphic development of the entire stand. In single-brand stores, Pubblimarket2 takes care of tailoring the interior walls and the display cabinets with graphics inspired by the concept of enhancing brand identity and guaranteeing a truly coordinated image in the various outlets.
