New York, Milan, London, Tokyo: each city has its own style, each personality its own look, each of us has its own way of expressing itself and leaving a personal mark on the world. Clothing, ideas, habits, gestures and of course also the place where we live: everything contributes to determining our style, a "total look" that extends beyond the boundaries of our body to give life to an environment that reveals something about us. This is the concept behind "My life. My style.". The new campaign conceived and produced by Pubblimarket2 for Calligaris, with worldwide media planning, tells four styles and different settings for a total of nine subjects, declined in single page and double page format.
To emphasize and support the campaign message, an emotional and inspirational video concept was created by Pubblimarket2, which enhances the difference in the way we live. The editing, the result of the union between the footages collected during the location shots and the one taken during the lifestyle shots, is characterized by a distinctive music that emphasizes its dynamism.
Pubblimarket2 oversaw and coordinated the entire production of the photo and video shooting for the realization of the "My life. My style." campaign. Priority for shooting and filming in locations featuring the products of the Calligaris collection, expertly combined with the most suitable settings to best represent each of the styles chosen for the campaign.
For the lifestyle shooting, a street style approach that reflects the reality of different styles and personalities was preferred.
The concept video was the starting point for a series of 8 "and 15" videos, made specifically for publication on the main Calligaris social channels. Up to six videos have been created for each style: the protagonists are the Calligaris tables, chairs or sofas which are framed by different settings.
The campaign concept was also declined in a numerous series of web banners, intended to be planned on the main design and furniture websites, as well as in social networks.