ph. Beppe Brancato

CALLIGARIS

design forniture

From the first chair, almost a century of history until the recent acquisition of LucePlan.
More than 650 stores worldwide, more than 160 million in revenue in 2019, 800 products in the catalog, 5 production sites and 100 countries served: these are the numbers of a success built on strong and always current values. Calligaris has never stopped growing, establishing itself in the world of design furniture as one of+ the best known and recognized brands.

CUSTOMER

CALLIGARIS S.p.A.

SECTOR

Design Furniture

REQUESTED SERVICES

Integrated Communication
Production
Web/Digital

ADV

New York, Milan, London, Tokyo: each city has its own style, each personality its own look, each of us has its own way of expressing itself and leaving a personal mark on the world. Clothing, ideas, habits, gestures and of course also the place where we live: everything contributes to determining our style, a "total look" that extends beyond the boundaries of our body to give life to an environment that reveals something about us. This is the concept behind "My life. My style.". The new campaign conceived and produced by Pubblimarket2 for Calligaris, with worldwide media planning, tells four styles and different settings for a total of nine subjects, declined in single page and double page format.

CONCEPT VIDEO

To emphasize and support the campaign message, an emotional and inspirational video concept was created by Pubblimarket2, which enhances the difference in the way we live. The editing, the result of the union between the footages collected during the location shots and the one taken during the lifestyle shots, is characterized by a distinctive music that emphasizes its dynamism.

DIGITAL SALES MEETING

Calligaris ha scelto il canale digitale per interagire con agenti e partner worldwide, alla luce dell’impossibilità di incontri fisici e fiere durante il lockdown. Il progetto, pensato per comunicare oltre alla collezione 2020 soprattutto la nuova filosofia e identità del brand, è stato tradotto da Pubblimarket2 con l’organizzazione, gestione e direzione creativa di un digital sales meeting. L’agenzia ha inoltre realizzato i diversi contenuti multimediali, di brand e di prodotto, a supporto dell’evento stesso.

MANIFESTO VIDEO

Pubblimarket2, dopo la realizzazione della nuova campagna advertising worldwide, ha realizzato il video manifesto identificativo della nuova identità aziendale del brand Calligaris, espressione di vision e valori, evoluzione e rappresentazione dei target e vissuto del prodotto nei diversi momenti della vita quotidiana. Una nuova filosofia di brand, per una realtà storica del design made in Italy.

PRODUCTS VIDEO

Nove video, a presentare la nuova collezione 2020 e l’approccio total look del brand. Ideati e realizzati dall’agenzia, i video raccontano le nuove proposte di prodotto attraverso la voce dei designer che li hanno progettati, soffermandosi sui dettagli, le lavorazioni e le innovazioni funzionali. Un racconto di stili e luoghi di vita, per rispondere al meglio all’evoluzione costante della richiesta di una clientela internazionale. 

VIDEO SOCIAL

The concept video was the starting point for a series of 8 "and 15" videos, made specifically for publication on the main Calligaris social channels. Up to six videos have been created for each style: the protagonists are the Calligaris tables, chairs or sofas which are framed by different settings.

Coming soon

WEB BANNER/ DISPLAY ADV

The campaign concept was also declined in a numerous series of web banners, intended to be planned on the main design and furniture websites, as well as in social networks.

SHOOTING PRODUCTION

Pubblimarket2 oversaw and coordinated the entire production of the photo and video shooting for the realization of the "My life. My style." campaign. Priority for shooting and filming in locations featuring the products of the Calligaris collection, expertly combined with the most suitable settings to best represent each of the styles chosen for the campaign.
For the lifestyle shooting, a street style approach that reflects the reality of different styles and personalities was preferred.

Other experiences

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