Autostar is not just about sales, service and assistance, but it is a complex organization with over 360 employees. The aim of the video is to tell the backstage story of one of the 10 most important companies in the automotive sector in Italy that has 12 locations in the area and is able to sell over 10,000 cars a year.
The Autostar Sales Academy is the only school in Italy that offers a specific training program for sales consultants.
To emphasize its contents and educational exclusivity, a new creative concept has been devised through traditional and digital instruments, including a series of minivideos to qualify the Academy through the words of those who attended it and have now become part of the Autostar team.
From the logo to letter-headed paper, business cards, formats for the various company communications. Pubblimarket2 has taken care of the graphic restyling of all Autostar’s communication, making the image of the different materials coherent.