No need to wait for the weekend to live an experience full of emotions in close contact with nature.This is the theme chosen for Aku’s spring/summer campaign reserved for three models from the Multiterrain Selvatica, Alterra and Rapida Air collection, particularly suitable for daily excursions that involve different levels of commitment. The three announcements have been programmed in rotation on international sector publications.
The trade catalogue opens with a series of introductory pages presenting the highlights of the new collections of the season, explaining the technologies introduced, and analysing the company’s important issues, such as responsible commitment of AKU towards the environment. A catalogue where you can find all the products in the collection, structured for easy reference and for use as a fundamental sales support tool.
"All'avventura" is dedicated to mountain enthusiasts; it is available in print and digital versions. Through marketing, AKU aims at the final consumer and wants to encourage direct contact between users and the business world, revealing the reasons and values that have always guided it. Pubblimarket2 has edited graphics and the creation of the magazine that collects authentic stories of adventures of the AKU ambassadors. Suggestions of enthusiasts, updates on the company's initiatives to preserve the environment and projects with a more urban profile.
From design choices to construction techniques, from the origin of the raw material to the selection of materials: a range of models that testifies to AKU’s commitment in the search for design and production solutions of high quality profile with reduced environmental impact. The folder aims to present the Plus product collection, the different materials and the particular processes behind this product line.
A photographic journey from village to village, from summer alpine pasture to summer alpine pasture in the Julian Alps, is the background to the presentation of the new Mountain Inspired collection. The line presents shoes that are a perfect synthesis of design and functionality and allow comfortable movement in short outdoor excursions, both in the city and on the road.
Minima is the first shoe entirely made with low environmental impact leather, thanks to an innovative tanning process. CO2 emissions in production are compensated through reforestation, materials are recycled and components are tracked. In addition to the launch campaign, Pubblimarket2 created the logotype, a kit consisting of leather and recycled paper booklets, a packaging made with recycled materials and POP materials. The Minima project was awarded a Gold Award at ISPO 2020, a recognition reserved for the most innovative products.
Pubblimarket2 oversaw AKU POP material both for the AKU Point corporate communication, with institutional and ongoing tools, and various communication tools for the store, linked to the individual seasons. The tools range from wall-mounted shoe displays to freestanding ones. Window posters, cubes, desk displays and boot talkers are also present.
In addition to supporting AKU at international fairs such as Ispo Munich or Outdoor Show Friedrichshafen, Pubblimarket2 collaborates in the creation of special window and corner displays. A service offered by AKU to its customers to customize the store and optimize the display of products, enhancing the brand characteristics and identity.