"Do you eat farm-to-fork? Choose a shoe that tells you where it comes from" is the headline of the new advertising campaign dedicated to the Mountain Inspired line, scheduled for the autumn 2018 release in Il Venerdì, D La Repubblica delle Donne and Rclub. AKU hence affirms its presence in an urban outdoor, travel, lifestyle segment where it has already achieved important results and chooses to focus on one of the themes that has always distinguished its responsible commitment: ensuring maximum transparency with respect to production methods and origin of the product.
The trade catalogue opens with a series of introductory pages presenting the highlights of the new collections of the season, explaining the technologies introduced, and analysing the company’s important issues, such as responsible commitment of AKU towards the environment. A catalogue where you can find all the products in the collection, structured for easy reference and for use as a fundamental sales support tool.
"All'avventura" is dedicated to mountain enthusiasts; it is available in print and digital versions. Through marketing, AKU aims at the final consumer and wants to encourage direct contact between users and the business world, revealing the reasons and values that have always guided it. Pubblimarket2 has edited graphics and the creation of the magazine that collects authentic stories of adventures of the AKU ambassadors. Suggestions of enthusiasts, updates on the company's initiatives to preserve the environment and projects with a more urban profile.
Elica is an exclusive AKU technology, designed to promote the correct and natural movement of the foot when it is put down and then thrust forward, for a more comfortable, longer walk. The folder presents all the technical advantages, accompanying a hiker on a typical three-day excursion.
A photographic journey from village to village, from summer alpine pasture to summer alpine pasture in the Julian Alps, is the background to the presentation of the new Mountain Inspired collection. The line presents shoes that are a perfect synthesis of design and functionality and allow comfortable movement in short outdoor excursions, both in the city and on the road.
In addition to supporting AKU at international fairs such as Ispo Munich or Outdoor Show Friedrichshafen, Pubblimarket2 collaborates in the creation of special window and corner displays. A service offered by AKU to its customers to customize the store and optimize the display of products, enhancing the brand characteristics and identity.