The challenge is to create a new international campaign, divided into several subjects for the three product segments: motorhomes, caravans and vans, with the aim of rendering the current positioning in compliance with the brand guidelines. From the definition of the strategy came a new concept under the umbrella "so many adventures, so many stories" presenting many models and many ways of travelling, all inspired by the philosophy expressed in the claim "Adria, living in motion". There are over 60 different subjects, available in multiple languages and visible in over 16 countries, in Europe and beyond.
Roads, adventures, stories ... Three new models to represent the worlds of caravans, vans and motorhomes, discovered in all their features and perspectives, capable of transmitting the desire to leave for new adventures, through glimpses of landscapes, moments of travel, emotions under the most diverse skies. From the video, shot in Italy, Slovenia and Sweden, available on various channels and used in fairs and events, three 30-second commercials of upcoming programming on the Eurosport network were also obtained.
Completely reviewed both in terms of graphics and content, the new Adria Inspirations Magazine presents the product through a series of travel stories; it has been designed to be used both online and in print. In its pages it also gives space to the sports stories of the World Class Partners of Adria, athletes who have embraced the brand’s philosophy to become its testimonial. The magazine comes in twelve languages.
A new navigation tree and a new graphic format that is consistent with the rest of the communication, to give all the tools, including the web, a standard and recognizable aspect.
For a brand that has to manage its image in many different countries, it is essential to maintain consistency in communication and use of the logo. The brand bible gives indications on logo and campaign use, both with digital and traditional tools, facilitating the task of distributors who can therefore correctly manage communication, even independently.