The challenge is to create a new international campaign, divided into several subjects for the three product segments: motorhomes, caravans and vans, with the aim of rendering the current positioning in compliance with the brand guidelines. From the definition of the strategy came a new concept under the umbrella "so many adventures, so many stories" presenting many models and many ways of travelling, all inspired by the philosophy expressed in the claim "Adria, living in motion". There are over 60 different subjects, available in multiple languages and visible in over 16 countries, in Europe and beyond.
Roads, adventures, stories ... Three new models to represent the worlds of caravans, vans and motorhomes, discovered in all their features and perspectives, capable of transmitting the desire to leave for new adventures, through glimpses of landscapes, moments of travel, emotions under the most diverse skies. From the video, shot in Italy, Slovenia and Sweden, available on various channels and used in fairs and events, three 30-second commercials of upcoming programming on the Eurosport network were also obtained.
Completely reviewed both in terms of graphics and content, the new Adria Inspirations Magazine presents the product through a series of travel stories; it has been designed to be used both online and in print. In its pages it also gives space to the sports stories of the World Class Partners of Adria, athletes who have embraced the brand’s philosophy to become its testimonial. The magazine comes in twelve languages.
On the occasion of the launch of the new flagship product of brand Adria, the agency created a tool that would the inspiration for a luxury holiday, on wheels. The catalogue presents Astella as a “home” to live in contact with nature that offers the maximum of style, functionality and furnishing solutions. The Astella project carries out a teaser campaign, a launch campaign, an emotional and a product video.
Among the various communication and sales support tools are the new leaflets dedicated to specific products, in line with the approach that characterizes all communication.Pubblimarket2 took care of the design, defining the structure, and selecting the most significant technical and commercial contents together with the customer.
A new navigation tree and a new graphic format that is consistent with the rest of the communication, to give all the tools, including the web, a standard and recognizable aspect.
The agency personalized the client stand at all exhibitions and the various product areas to better explain the features of the product and enhance it within a setting. A special corner has also been set up inside a black cube where you can enjoy the emotional contents of the Inspirational Magazine Adria through special iPad workstations. The visitor can be inspired by the experiences suggested by the brand.
For a brand that has to manage its image in many different countries, it is essential to maintain consistency in communication and use of the logo. The brand bible gives indications on logo and campaign use, both with digital and traditional tools, facilitating the task of distributors who can therefore correctly manage communication, even independently.