ph. Francesco Zanet

ADRIA

recreational vehicles

Inspiring adventure since 1965. Adria Mobil, a Slovenian manufacturer of caravans and motor homes, is one of the six leading European industries in the field of leisure vehicle production. A strong high construction quality brand; a range in which comfort is decisive; every detail makes the difference and the tranquillity of the holiday is guaranteed. This solidity is combined with an approach that speaks to the heart and the feelings to evoke the values of freedom of movement that belong to those who choose among the most diverse models and solutions offered by Adria. A world made of endless roads to travel, adventures to live, stories to tell, under ever new and different skies.

CUSTOMER

ADRIA MOBIL, D.O.O.

SECTOR

Automotive & Recreational Vehicles

REQUESTED SERVICES

Strategic Communication
Integrated communication
Trade Marketing
Content Marketing
Digital
PR
Social Media
Production

ADVERTISEMENT

Meet the new generation. This is the creative concept that Pubblimarket2 has developed in the international campaign for Adria. Applied for motorhomes, caravans and vans categories, the message is meant to emphasize the most innovative features of the three product segments, keeping the positioning up-to-date while respecting the brand's guidelines.
Through original key visuals and innovative headlines, the customer is guided into the Adria world, finding in its vehicles the inspiration for his next adventures.

VIDEO

PAPER AND DIGITAL MAGAZINE

Pubblimarket2 continues to successfully produce the Inspirations Magazine, taking care of the graphics and part of the content.
The magazine, produced in twelve languages, presents the Adria product through a series of travel stories and is designed to be used both online and in print. In its pages it also gives space to the stories of the users who have embraced the philosophy of the brand, using Adria vehicles as true companions with whom to live magnificent adventures.

CATALOGUES

Essential to getting to know all the details of a product, the catalogs created by Pubblimarket2 effectively convey all the brand's contents. A specific graphic format, an accurate layout and usable and engaging contents make Adria's catalogues the most suitable means for those who want to know all the details of the products.

PRODUCT CATALOGUE

On the occasion of the launch of the new flagship product of brand Adria, the agency created a tool that would the inspiration for a luxury holiday, on wheels. The catalogue presents Astella as a “home” to live in contact with nature that offers the maximum of style, functionality and furnishing solutions. The Astella project carries out a teaser campaign, a launch campaign, an emotional and a product video.

PRODUCT LEAFLETS

Adria mobil new generation makes every day a new adventure.

Meet the new generation is an invitation to discover the new Adria mobil vehicles which pools together the four product folders designed by Pubblimarket2 addressed to the trade.
Products presented are Adria mobil best-selling Adora, Matrix and Coral, all revised in design and features to make them even more contemporary and comfortable, ready to inspire new adventures.

FACEBOOK ADS

To intercept the target through social networks, paid Facebook campaigns have been designed, created and managed to target the consumer audience and target traffic to the site.

ADV BOOK

For a brand that has to manage its image in many different countries, it is essential to be consistent in communication.
The Adv Book is a precise guide, a handbook that provides rules on how to layout the different campaigns on both digital and traditional tools, facilitating the task of distributors who can therefore correctly manage communication, even independently.
More than 60 different subjects have been created, available in several languages and visible in over 16 countries, in Europe and beyond, spanning the entire Adria product range.

SHOOTING PRODUCTION

Behind every advertising campaign there is always a production team that coordinates the project!
This is the role Pubblimarket 2 plays in the creation of Adria's campaigns, where it deals with both the strategic-creative part and the production. From the selection of locations to the model castings, from organising deadlines to requesting permits, there are many operational actions that the agency carries out to deliver photoshooting and lifestyle video shoots, always with the aim of making the most of Adria brand.

Other experiences

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We are ready to face new challenges and work alongside you with passion.
Your goals will be our next goals.