ph. Daniele Molineris

ADRIA

recreational vehicles

Inspiring adventure since 1965. Adria Mobil, a Slovenian manufacturer of caravans and motor homes, is one of the six leading European industries in the field of leisure vehicle production. A strong high construction quality brand; a range in which comfort is decisive; every detail makes the difference and the tranquillity of the holiday is guaranteed. This solidity is combined with an approach that speaks to the heart and the feelings to evoke the values of freedom of movement that belong to those who choose among the most diverse models and solutions offered by Adria. A world made of endless roads to travel, adventures to live, stories to tell, under ever new and different skies.

CUSTOMER

ADRIA MOBIL, D.O.O.

SECTOR

Automotive & Recreational Vehicles

REQUESTED SERVICES

Strategic Communication
Integrated communication
Trade Marketing
Content Marketing
Digital
PR
Social Media
Production
esempio di campagna internazionale creata da Pubblimarket2 per Adria

ADV

The challenge is to create a new international campaign, divided into several subjects for the three product segments: motorhomes, caravans and vans, with the aim of rendering the current positioning in compliance with the brand guidelines. From the definition of the strategy came a new concept under the umbrella "so many adventures, so many stories" presenting many models and many ways of travelling, all inspired by the philosophy expressed in the claim "Adria, living in motion". There are over 60 different subjects, available in multiple languages and visible in over 16 countries, in Europe and beyond.

VIDEO

PAPER AND DIGITAL MAGAZINE

CATALOGUES

A structural review has enabled the contents of the brand to be effectively transferred to catalogues as well. New graphic format, new layout, more usable and engaging content thanks to the approach that makes people and their stories the protagonists.

PRODUCT CATALOGUE

On the occasion of the launch of the new flagship product of brand Adria, the agency created a tool that would the inspiration for a luxury holiday, on wheels. The catalogue presents Astella as a “home” to live in contact with nature that offers the maximum of style, functionality and furnishing solutions. The Astella project carries out a teaser campaign, a launch campaign, an emotional and a product video.

PRODUCT LEAFLETS

Among the various communication and sales support tools are the new leaflets dedicated to specific products, in line with the approach that characterizes all communication.Pubblimarket2 took care of the design, defining the structure, and selecting the most significant technical and commercial contents together with the customer.

sito web Adria realizzato da Pubblimarket2

WEBSITE

A new navigation tree and a new graphic format that is consistent with the rest of the communication, to give all the tools, including the web, a standard and recognizable aspect.

   VISIT THE WEBSITE

FACEBOOK ADS

To intercept the target through social networks, paid Facebook campaigns have been designed, created and managed to target the consumer audience and target traffic to the site.

TRADE SHOW

The agency personalized the client stand at all exhibitions and the various product areas to better explain the features of the product and enhance it within a setting. A special corner has also been set up inside a black cube where you can enjoy the emotional contents of the Inspirational Magazine Adria through special iPad workstations. The visitor can be inspired by the experiences suggested by the brand. 

ADV BOOK

For a brand that has to manage its image in many different countries, it is essential to maintain consistency in communication and use of the logo. The brand bible gives indications on logo and campaign use, both with digital and traditional tools, facilitating the task of distributors who can therefore correctly manage communication, even independently.

Other experiences

KNOCK ON THE DOOR

Please get in touch.
We are ready to face new challenges and work alongside you with passion.
Your goals will be our next goals.