Pubblimarket2 assigned new press campaign for Investimenti Immobiliari AD srl
Pubblimarket2, marketing communication agency, has signed the new communication campaign for IBC, the commercial brand of Investimenti Immobiliari AD srl which operates in the area of prefabricated buildings with mixed technique.
The Udine firm, officially set up very recently yet operating for 35 years in the area as IBC Casa, has assigned Pubblimarket2 the entire communication for 2012, as demonstration of a solid working relationship which began in 2009 with the previous company.
The new press campaign is a milestone for IBC. In addition to information regarding the new company name, the goal of the strategy is to strengthen the positioning and renown of the brand in the area. It also aims at underlining the main financial, ethical and technical values of the IBC range which give the company its competitive edge and are unrivalled on the regional scene. The strategic idea which pervades all the related activities is the concept of definite details. Definite costs, definite delivery times, definite finished product quality, single and definite contact, definite solidity of the builder. All this created the claim “Certamente IBC” or “Definitely IBC”.
There are already plans for the multi-theme campaign to come out in the main dailies and regional periodicals and it is to last up to the spring of 2013.