“Buy, win and win hands down – set off with Dayli”
Pubblimarket2 creates a new edition of the competition for Dayli
After the success of the previous Schlecker editions, which gave away prizes to over 2,000 lucky people, the "Buy, win and win hands down (“Compro, vinco e stravinco") competition launched this year by Dayli and created by Pubblimarket2, a strategic marketing communications agency, is back.
From February 11th to March 9th 2013 all Dayli sales points in Italy will be taking part in the promotion that rewards the Austrian group’s customers. The group will be giving away up to 1,000 prizes in vouchers worth € 10.00, € 20.00, € 30.00 and € 50.00, and three super top prizes: an all-inclusive holiday in Mauritius, a holiday in Marrakech and a 3-day stay in Bormio.
The main goal of the 2013 edition of "Buy, win and win hands down (“Compro, vinco e stravinco") is to increase the direct involvement of customers while promoting the new Dayli banner that guarantees the same quality of services offered by the previous consolidated brand.
For this purpose, Pubblimarket2 has created the headline "Parti con Dayli" (Set off with Dayli), which in addition to offering the possibility of winning a dream holiday, formalises the beginning of the Austrian brand’s Italian adventure. Compared to the previous competition, Pubblimarket2 has further simplified and streamlined how to participate, which this year is enhanced by a new tool to support: the specifically dedicated site www.comprovincoestravinco.it will facilitate access to the competition and will give all the information necessary to participants.
Communication of the competition focuses on the point of sale through diversified tools, such as posters, postcards, price cards and badges, as well as through the distribution of 700,000 traditional promotional flyers every two weeks throughout the territory concerned.