Blu Wom will take care of the CMP outdoors brand’s PR and social networks.
Starting in July 2020, the Blu Wom division of the Pubblimarket2 Group will be in charge of managing press office, PR, social media management and influencer marketing activities for CMP, the outdoor clothing brand in the Fratelli Campagnolo Group.
Blu Wom, the division of the Pubblimarket2 agency specialising in public relations services, and CMP, the ski, outdoors and sportswear clothing and accessories brand known the world over for its colourful collections for people who demand the utmost comfort, both in everyday life and in the most adventurous outdoor challenges, will start working together under a partnership agreement beginning in July 2020. CMP’s collections are designed to truly respond to all needs: from the most high-tech items in the UNLIMITECH line, designed for intense outdoor activity in the mountains, to OUTDOOR collections for everyday wear and the LAB line offering the perfect combination of comfort and urban style.
CMP turns to Blu Wom for its first PR operation, aimed at boosting awareness of the brand and its products among the trade and final consumers. The first step will be presentation of the company’s new IT’S MORE campaign, also architected by Pubblimarket2 for CMP, to be followed by a more product-oriented project presenting the FW20 collection and previews of SS21.
In addition to traditional initiatives, Blu Wom will be planning and managing an influencer marketing campaign with the involvement of a selected group of influencers and outdoor lovers who fully embrace CMP's philosophy and will act as brand spokespersons on the social networks.
The Blu Wom team will also be concerned with management of CMP's Facebook and Instagram fan pages. The appointment involves definition of strategy in coordination with communication goals, preparation of a publishing plan, creative support, social care and complete management of social advertising. All with the goal of broadening the brand's fan base and increasing its engagement rates, with a special focus on the Italian and German markets. There will be plenty of targeted actions for optimising traffic conversion to the company’s web site and online shop.