AKU appoints Pubblimarket2 to provide new creative coordination for its social channels
AKU, an Italian specialist in the making of quality hiking boots for mountain-climbing, trekking and speed hiking, has expanded its partnership with Pubblimarket2.
The brand has appointed the agency to provide creative coordination of its social channels, which the company manages directly with the assistance of a company specialising in digital marketing for content generation and distribution.
The initiative aims to standardise image output via offline and online tools, making the most of content and ensuring it is more easily accessible for consumers.
To do this, Pubblimarket2 has decided to emphasise the brand’s key themes, using formats that clearly identify them and make them stand out in its creative design work. Products will be given a fresh, contemporary treatment in line with the brand’s graphic identity, while stories and special graphics will be developed to go into greater detail about the key messages of corporate content, in a highly effective, direct form, as in the case of responsible action, one of the brand’s favourite themes and key values.
An exciting new chapter begins in the long, fruitful partnership between AKU and Pubblimarket2.