Adria Mobil renews the the assignment to Pubblimarket2 for global communication management
Adria Mobil, Europe’s sixth-largest manufacturer in the recreational vehicle and mobile home markets, has renewed the partnership with Pubblimarket2 for the fifth year in a row. The agency will continue to manage the brand’s international cross-media communications in 2021.
Pubblimarket2 Group has been endorsed as the international communication partner of Adria and Sun Living main brands of Adria Mobil Group, specialising in the production of Vans, Caravans and Campers sold under the Adria and Sun Living brands.
“We’re particularly proud to continue working with Adria, as the renewal of our agreement reveals not only the Group’s trust in us but our ability to establish a lasting, long-term relationship with our customers,” says the Pubblimarket2 board. “Our agreement with Adria offers further evidence of how an aptitude for an on-going consulting relationship and a strategic approach to all stages in the project are the keys to success for working together on a long-term basis to the satisfaction of both parties”.
After the successful of ‘Travel safe’ concept campaign presenting Adria vehicles as a recreational solution standing out from mass tourism and incarnating a lifestyle more appropriate for our times, Pubblimarket2 is already being at work developing B2B and B2C communication tools for the 21/22 season.
The agency is working on an advertising campaign presenting the latest new models, producing product catalogues and leaflets, planning and creating new issues of “Inspirations Magazine” (both online and offline), and designing POP material, as well as managing and coordinating photo shoots and video productions.
The Blu Wom division will provide strategic and operative support in management of advertising via the social networks, planned for the Facebook advertising platform and targeting the principal European nations.